Shine deck

We are spending more time at home with more people working remotely.

And we’re spending more time taking care of our home.

Household product sales increased over 18.2% to 221B in 2020

Shouldn’t the home be taking care of us?

90% of Americans don’t have housekeeping

Shine envisions a home that takes care of us.

PERSONAL PRODUCTS

We’re starting with the most overlooked part of the home...

The Bathroom.

The technology hasn’t changed in a century.

1945

1 Bathroom per
Every Other Home

1 Kitchen per Home

2021

3 Bathrooms per Home

1 Kitchen per Home

Yet there is an amazing amount of commerce happening in the bathroom.

Shine is a predictive service for the bathroom.

90% of Americans don’t have housekeeping

$6M+

In Booked Revenue

4 Star

Product Rating

50%

Subscription Attach Rate

50%

Quarterly Growth

2

Strategic Partnerships

$2M

Funding-to-date
Highly Capital Efficient

Shine technology transforms data to service offerings across cleaning, maintenance, and personal products for consumers

Sink Usage Detected for
5 minutes at 9:00PM

Smart Sensors Automate
Chores and Track Usage

Shine uses data to predict products and services that are needed

Shine provides personal and cleaning products along with cleaning and maintenance services

It’s the Alexa/Echo Playbook

Deploy devices. Collect data. Monetize with services.

Deploy Sensors

Offer simple value prop, “Automate Cleaning” to gain adoption

Increase Dataset

Track usage & gain unique insights

Monetize with Services

Cleaning Service: $150 LTR
Repair Service: $300 LTR
Personal Products Service: $720 LTR

Proven model

Initially sold a simple card reader device and app that enabled anyone to accept credit card payments
Used data to expand service offering to everything around small business finance

Initially sold a device that turned regular TV’s to Smart TV’s
Uses content engagement data to be the distribution point for all streaming services

Initially sold a speaker that plays music and can tell you the weather with audio commands
Collects data on what the user is requesting
Utilizes data to expand service offering for anything users request

Our first offering solves the most hated chore in the home…

Cleaning the Toilet

Illustration of the phone app

HOW IT WORKS

1

User uses subscription pods with device for automated cleaning

2

App tracks water usage and offers repair service when leak detected

3

Shine cloud service predicts when toilet paper, hand soap and when other products are needed based on bathroom usage data

Customers love the product and service.

We had over 20,000 customers in just our first year.

REQUESTS FOR NEW MARKETS

And we are on track to capture the $1000+ in annual commerce happening in the bathroom

Customers are spending an additional $50 with Shine within 2 months of receiving product

We’ve assembled a proven team of consumer veterans who’ve scaled businesses to over $100M+ valuations.

Chris Herbert

Founder & CEO

Founder & CEO of TrackR
Founding team of Cliq Chair

Tim Dir

VP of Finance

COO at TrackR
VP Finance at FastSpring

Shireen Yates

Head of Engineering & Product

Founder & CEO of Nima
(Consumer IoT Gluten Sensor)

Ryan Holtz

Director of Operations

Director Operations at Flume
Manufacturing Planner at Lockheed Martin

David Bakey

Head of Marketing

VP Direct to Consumer – Harry’s
Sr. Director Marketing – Lynda.com

Wesley Balmer

Head of CS

Co-Founder of ComeBack
Customer Support at TrackR

Grown by this team

BOARD OF DIRECTORS,
INVESTORS & PARTNERS

Jason Spievak

Entrada Ventures

Mark Richardson

Case Design

Michael Lebovitz

Romark Logistics

We are looking for a partner...

to help us build a multibillion dollar business around the home ecosystem and elevate the standard of living for the 90%.

© 2021 Shine Bathroom Technologies Inc. All Rights Reserved.